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Google Display Advertising

Google Display Advertising

Amplify Your Online Presence

It is challenging to establish your Business when it comes to marketing in the complicated world of online advertising. This is where Google Display Advertising comes into play—providing a highly effective route to help amplify your brand’s reach, create interest from your audience, and actively persuade people to make what is known as a conversion. Thus, in this ultimate tutorial, we will explore the mechanics of Google Display Advertising and the ways it can transform the online advertising of your enterprise.

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Google Display Advertising

What is Google Display Advertising
and how does it work?

Google Display Advertising is one of the services provided by Google Ads which lets the businesses to share engaging ad formats, pop-up banners, full-page ads, video interstitials across over two million website, apps and videos. Its target is more than ninety percent of global Internet connection users who represent the unmatched advertising platform for brand identity .

Why is GDA important?

Why Choose Google Display
Advertising

Extensive Reach

When you advertise and promote your business online, the advertisements can be displayed on websites of interest, the You Tube site, the Gmail interface, and on numerous mobile applications, which make them visible to millions of people from all over the world.

Targeted Advertising

The Google Display Advertising provides strong features, which include maps, real-time data, and demographic, interest, and behavioral targeting. This helps in making sure that your ads are viewed by the people that are most anticipating your products or services.


Brand Awareness

A well-executed and innovative advertisement can do wonders to a brand and help in improving recall and recognition. Finally, the design of the ad also makes it possible to get repeated exposure even if the user did not click on the ad at first instance.

Cost-Effective

CPC and CPM come as a great idea where you can set your financial limits and pay only per effective click or per thousand impressions.

Types of Google Display Ads

The most common Google display ads are ActiveForm, Classic, Informational, Promotional,
Interactive, and Responsive.
01
01
Responsive Display Ads

These ads self-optimize their size, the way they are displayed and their general format to fit proper ad sections. Just as with the Search, it is possible to let Google apply h machine learning for Optimal Responsive Display Ads – so your display ads look good and deliver.

02
02
Uploaded Image Ads

If the user wants more freedom, there’s an opportunity to use own image ads. This option opens up more opportunities since you can easily create and place your ads so that they match your company’s image.

03
03
Engagement Ads

These ads are intended for engagement and can be cascaded with rich media specifications such as image sequences and videos. Engagement ads, as one might have guessed, are more suited to telling stories and presenting features of a specific product.

04
04
Gmail Sponsored Promotions

These ads come within the Promotions category of Gmail, which provides an innovative means of connecting with users within her mailbox.

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