Over 10 years we helping companies reach their financial and branding goals. Onum is a values-driven SEO agency dedicated.

LATEST NEWS
CONTACTS
Twitter Facebook-f Pinterest Instagram

Google Shopping

Google Shopping Ads

Elevate Your E-Commerce Game with Google Shopping Ads

In the vast global space of online shops, targeting consumer at the time when they most likely to look for similar product could be a key to success. Google Shopping Ads offer a great opportunity to display your products directly in Google search results which would help you stand out from the competition and attract more high-quality traffic to your online store. In this ultimate guide, we will discuss what Google Shopping Ads services are, what are the advantages of the platform, how to work with Google Shopping Ads services, and what to consider when using this service.

Start Now
Google Shopping Ads

What are Google Shopping Ads?

Google Shopping Ads or Product Listing Ads are subtle ad formats that display in Google searches when users put specific products into Google. These ads feature the images of the products, prices, and the merchant names, which give the consumers details of the products you offer in a nutshell. While compared to normal text advertisement, Shopping Ads allows users to explore the information in a more comprehensive and interactive manner, which makes it easier for the users to get to the specific item they need.

Why is GSA important?

Why Choose Google
Shopping Ads?

Visual Appeal

Shopping Ads are a type of image ads and they display the products that you are selling in a way that causes consumers to take notice. Usually, clients prefer having some videos or images on the ads than mere texts which makes these ads quite effective.

Qualified Traffic

Customers who click on Shopping Ads are less likely to be in the research phase of the purchase funnel and are more likely to make the leap to the decision phase. Most of these ads target consumer groups who are proactively seeking certain products in the market.

Enhanced Visibility

Shopping Ads are highly visible and placed at the top of the SERP, and within the dedicated Google Shopping tab, helping you stand out.

Detailed Product Information

Shopping Ads comprise features such as the cost of the item, the manufacturer’s name, and ratings about the product. This in turn fosters credibility and certainties clicks from an enlightened consumer.

Cost-Effective

Like most display ads, Shopping Ads work on the cost-per-click (CPC) model, which implies that you will be charged as soon as the user clicks on your ads. This way you are also sure your money is well spent as you cover any real engagement.

Measuring Success with Google
Shopping Ads

Tracking and analyzing the performance of your Shopping campaigns is crucial to ensure you’re achieving
your marketing objectives. Key metrics to monitor include
01
01
Impressions

The total number of exposures to the advertisement or any related material. Impressions represent the number of times the ad has been displayed and it is a good sign if numerous, but it cannot be relied on alone.

02
02
Conversion Rate

The proportion of users who click the link and intend to complete a certain action, for example, buying a product. This is one of the important metrics that should be used in measuring the success of your campaigns.

03
03
Click-Through Rate (CTR)

The ratio of users who noticed the advertisement and clicked on it. Higher CTR indicates that the placed ad will be more interesting and related to the audience you are targeting.

04
04
Cost-Per-Click (CPC)

The cost of advertising divided by the number of persons who clicked on the advertisement. Monitoring CPC is how you keep your expenditures in check and seek the best value for money.

free

Need a Free Consultancy? Contact Us Now!





    Take Your Website to Next
    Level Right Now!

    Start Now